Marketing Information System: The information needed by marketing managers to analyzer, gather, sort, & distribute information related to users of system. The marketing manager can extract information from internal company records, marketing intelligence, & marketing research. For marketing information system (MIS), Marketing manager can get their information from internal company record, marketing intelligence, & marketing research. Internal company record: Internal company records are used regularly in daily marketing planning. From accounts department can provide financial statement & accounts reports can clear complete record of sales, expenses incurred on such sales, & cash flows. The sales persons report can clear about the completion faced by an organization, from logistics department report will clear the inventory, shipment status, delivery of goods, etc.. from these & other departments reports can help manger to make such d...
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