What Marketing Companies Do


What Marketing Companies Do….?



Most of marketing companies are trying to learn about customers & understand their needs, wants & demand.

For this they do research, on focus group of peoples. They observe customer complaint, inquiry, warranty & service data.  

They train their sales people to look-out how to full fill customer need. 

They interview with them about their like & dislikes and competing product they are using.

They do this to understand customers & design  their marketing strategies according to customer needs, want & their demands. 

Comments

Post a Comment

Popular posts from this blog

Competitors in the Market

Monopoly:  mean only one supplier of a product in a specific area, no one else is giving that product to that area.  Such as Pakistan Railway Oligopoly: When the products or services are made by a small number of major firms. Such as Pakistan Steel with Peoples Steel Mill, Land line phones (PTCL, World Call) Fragmented Market:  There several suppliers of single product in a market & their perfect completion in the market. Such as: Shampoo,  mobiles, tooth pastes, cloths,  shoes
Read more

Marketing Information System (MIS)

Image
Marketing Information System: The information needed by marketing managers to analyzer, gather, sort, & distribute information related to users of system. The marketing manager can extract information from internal company records, marketing intelligence, & marketing research. For marketing information system (MIS), Marketing manager can get their information from internal company record, marketing intelligence, & marketing research. Internal company record: Internal company records are used regularly in daily marketing planning. From accounts department can provide financial statement & accounts reports can clear complete record of sales, expenses incurred on such sales, & cash flows. The sales persons report can clear about the completion faced by an organization, from logistics department report will clear the inventory, shipment status, delivery of goods, etc.. from these & other departments reports can help manger to make such d...
Read more